Window Select Ad Sequence

Producing a visual product experience.
Tags: Creative, Motion

Window Select serves Wisconsin homeowners by offering replacement windows, vinyl siding, and entry doors. Their high-end product line includes the Defender Max window package, a commercial-grade spacer system, and energy-efficient windows doors, and siding. Window Select needed a resource to produce a commercial that would advertise their “Buy One Get One Free” sale. BOGO sales are quite popular in the window industry and are heavily advertised on TV, so Window Select needed to differentiate their commercial from their competitor.

After learning more about the window and how it moved, we built several sequences that featured a variety of key-framed movements.

Windows 30S Bogo Payments
Ws Cs 3
Image Render

We balanced explosive circular movement and speed ramps to keep our motion fluid and engaging.

Ws Cs 4

The result of this project was an uplifting and eye-catching commercial that firmly distinguished Window Select from its competitors. We helped Window Select transition from using a run-of-the-mill window commercial that featured happy people smiling at windows to a commercial filled with high-tech and eye-catching visuals that truly showed off their product.