This year our team submitted entries to the American Advertising Awards, a national competition conducted by the American Advertising Federation (AAF). According to the AAF, a Gold ADDY is recognizes the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a Silver ADDY.
Mercury Racing’s passion for competition is the driving force behind the Apex Series. These engines power tunnel boats at speeds greater than 150 mph, but only a select few actually get to experience it all from the driver’s seat. Our team was tasked with harnessing the emotions behind those high speeds for all to enjoy. Through every angle, transition, and sound effect we crafted the adrenaline-pumping ride that is Mercury Racing for the audience to experience.
Mercury Marine has made a name for itself when it comes to forward-facing drives. Since 1949 when they invited the first reversible gearcase, they have continued their journey of innovation. Their latest technology, the MerCruiser Bravo Four S Forward-facing Drive was developed for wake surfing and other tow sports. To launch the product, they needed to take the audience below the surface to show off how the product delivers premium performance.
Window Select serves Wisconsin homeowners by offering replacement windows, vinyl siding, and entry doors. Their high-end product line includes the Defender Max window package, a commercial-grade spacer system, and energy-efficient windows doors, and siding. Window Select needed a creative resource to produce a commercial that would advertise their “Buy One Get One Free” sale. BOGO sales are quite popular in the window industry and are heavily advertised on TV, so Window Select needed a way to differentiate their commercial from the competition.
May the Fourth 2021 was the day the worlds of Mercury Racing and Star Wars collided. With some major Star Wars fans on both our team and Mercury Racing’s team, this wild idea was born, and we were determined to make it happen. Through Blender, we created our very own X-Wing.
While the 450R outboard earns the most attention, there is a lot more to the Mercury Racing brand. It’s a brand that honors its heritage while also maintaining an eye on the future. But with each innovation, the craftsmanship behind it all is never sacrificed. In this video, we blend the elements of feats of engineering, while also honoring the handcrafted excellence of Mercury Racing.