Taylormade has been leading the golf industry since 1979, through innovation and advanced technology they develop for their products. The stealth technology features 60 layers of carbon fiber strategically arranged to optimize energy transfer, promoting faster ball speeds over a large face area. Excel Studio helped bring this product to life through 3D animations, paired with technical callouts highlighting the product’s key features and advancements.
There are many phases of 3D development and it’s a very complex and time-consuming process – but it’s worth it. Take a deeper look into our process and development for this project.
We spend many hours not only materializing and lighting products like this, but also establishing dynamic camera positions and camera moves. Here is a behind-the-scenes look at one of the animation sequences for this project.
Here are some of the key moments of this project.