Excel Studio partnered with Trek to help tell a story about a newly designed race helmet – Trek Ballista. Our team created 3D animations and paired that with music and sound design to create 3D tech animations about the product, as well as the main stoke film for their global product launch across multiple channels.
There are many phases of 3D development and it’s a very complex and time-consuming process – but it’s worth it. Take a deeper look into our process and development for this project.
We pulled dozens of examples that inspired us early-on in the creative development process. It was important to identify inspiration styles that reflected the mood and darkness of Madone’s villain personality. We explored dimly-lit wind tunnel and bat cave environments to build our final environment for this project.
We spend many hours not only materializing and lighting products like this, but also establishing dynamic camera positions and camera moves. Here is a behind-the-scenes look at one of the animation sequences for this project.
We spend many hours not only materializing and lighting products like this, but also establishing dynamic camera positions and camera moves. Here is a behind-the-scenes look at one of the animation sequences for this project.
Our team was tasked to develop a “feel” for this project that was emotional and driven by energy – while telling a dramatic story. Here’s our development with sound design.
