Trek Domane+ Product Launch

Excel Studio partnered with Trek to help tell a story about their new electrified road bike – the Domane+ SLR. This newly redesigned road bike is their first Domane with a battery assisted design. Our team created 3D animations and paired that with music and sound design to create a teaser video, tech animations about the product, as well as the main film for their global product launch across multiple channels.

Creative Process

There are many phases of 3D development and it’s a very complex and time-consuming process – but it’s worth it. Take a deeper look into our process and development for this project.


We spend many hours not only materializing and lighting products like this, but also establishing dynamic camera positions and camera moves. Here is a behind-the-scenes look at one of the animation sequences for this project.

Tech Animations

These shorter version animations are focused on technical features and functions of the new Domane+ SLR road bike.

Sound Design

Our team was tasked to develop a “feel” for this project that was emotional and driven by energy – while telling a dramatic story. Here’s our development with sound design.

Style Frames

Here are some of the key moments of this project.

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