WDS Construction Creative

WDS Construction is a General Contractor and Commercial Construction company located in Wisconsin. So far, WDS has created over 21 million square feet of building space across the contiguous United States. WDS flexes its expertise in multiple types of builds: cold storage, commercial developments, schools, industrial facilities, medical facilities, restaurants, and retail buildings.

WDS is one of the fastest-growing commercial construction companies in the United States. They needed a creative partner to completely refresh their brand and website to properly reflect the high-quality work they were performing. So, we got to work.

Content Creation

The content for WDS was limited as they did not have a creative partner to capture content. We addressed WDS dwindling asset library by capturing project photography all around the United States. Our photographers shot everything from demolitions, groundbreakings, in-progress sites, to completed projects. We collected drone footage on many of the shoots, which we then would cut together for presentations and social posts.


WDS had bold aspirations of where they see their company going, but they first needed to refresh their brand. We stepped in to provide strategic and creative direction. We first developed the new framework of the WDS brand, who WDS was, what they stood for, what they did, etc. Once the fundamentals were set, we took on crafting WDS’s new look. Our team selected new typography, designed textures, and overlays, and created new shape elements. We then applied the updated branding to a variety of materials; staff biographies, case studies, stationery, business cards, presentations, fleet graphics, and their website.

WDS is driven to build the future with a firm foundation of exceeding customer expectations. They are no longer held back from achieving their goals by their materials and limited content, rather they are propelled forward in their journey with their new look and a robust content library.

Related Insight //

Typography Talks

Typography speaks louder than words.

Why You Should Be Using Renders for Product Visuals

Technology has advanced, a new (and better) way of creating product visuals has emerged – product renders.

How We Integrate With Brands

Excel Studio provides creative solutions for internal marketing teams.

More Work //

Mercury Racing Creative

Window Select TV Ad Spot

Briggs & Stratton Product Ad

WDS Construction Creative